Beyond the bottle: how ADA Cosmetics is redefining hotel amenities for the future

At the intersection of guest care, design and sustainability, ADA Cosmetics continues to raise the bar for hotel amenities. Their approach combines scientific innovation, luxury brand partnerships and intelligent dispensing systems, to create a guest experience that is as responsible as it is refined.

A Story of Purpose and Progress

For more than four decades, ADA Cosmetics has led the global movement toward smarter, safer and more sustainable hotel amenities. Guided by a clear philosophy that sustainability is a basic principle, the company continues to challenge what’s possible in a traditionally waste-heavy category.

Today, ADA Cosmetics serves over 50 countries, with formulations crafted in Germany and partnerships with some of the world’s most respected hospitality brands. From CEO Lutz Hübner through to production, the commitment remains the same: to create beautiful experiences that do good for both people and planet.

Innovation That Works as Beautifully as It Looks

Innovation at ADA Cosmetics isn’t just about what’s inside the bottle, it’s how the entire system works – seamlessly, hygienically and intelligently.

The brand’s patented SmartCare and SHAPE dispenser solutions are recognised as the world’s most hygienic and environmentally conscious options for hotels. With closed-cartridge technology and tamper-proof designs, these systems deliver measurable results:

• Up to 85% reduction in plastic waste compared to single-use bottles
  
• 30–40% savings on amenity costs
  
• Seconds-fast cartridge swaps that save valuable housekeeping time while maintaining the highest hygiene standards

ADA Cosmetics’ systems provide a smart, scalable solution that meets modern ESG expectations without compromising the guest experience.

Certified for a Cleaner Future

Sustainability at ADA Cosmetics is proven, not promised. The company was the first in its category to achieve Cradle to Cradle Certified® Silver across its entire product portfolio, verifying that every material used is safe, circular and responsibly sourced.

In 2024, ADA Cosmetics earned an EcoVadis Gold Medal, placing it among the top 5% of companies worldwide for sustainable practices. Partnerships with initiatives such as Green Key Global further cement their leadership, helping hotels meet credible sustainability benchmarks and reduce environmental impact at scale.

A Brand for Every Experience

Through Swisstrade, Australian hotels can offer guests an amenity experience as intentional as every other touchpoint in their stay. Each ADA Cosmetics collection blends heritage, craftsmanship and care, with formulations that delight the senses and honour the planet.

From globally celebrated icons to mindful modern ranges, these highlights show the breadth of choice:

• Lalique – The artistry of French glassmaking captured in fragrance and form. Elegant and indulgent, Lalique transforms everyday rituals into a sparkling moment of supreme indulgence.
  
• Elemis – A British spa icon that pairs aromatherapy with science. Elemis brings professional-grade skincare and the essence of spa luxury into the guest bathroom.
  
• Natural Remedies – Vegan, nature-inspired and rich with essential oils. Designed to encourage a moment of restoration and reconnection with the traditional healing powers of nature.
  
• Eco-Boutique – The perfect blend of nature and science, Eco-Boutique has been designed for those seeking a more ecological lifestyle. Thoughtfully formulated and beautifully presented for today’s responsible traveller.
  
• Element_ry – Minimalist by design and purposeful in formulation. Element_ry represents the next generation of ADA innovation, featuring an Actimood® fragrance that is scientifically proven to enhance your wellbeing. Coming soon to Australia.

Each collection merges timeless luxury with forward-thinking sustainability, ensuring guests feel not just pampered, but genuinely considered.

Partnering for Impact

Swisstrade is proud to bring ADA Cosmetics’ global innovation to Australian shores. Together, we help hotels move beyond traditional amenities toward a model that enhances guest satisfaction, streamlines operations and supports sustainability goals.

From boutique properties to large-scale developments, every installation demonstrates the same result: elevated guest experience, reduced waste and measurable cost savings.

Experience the Difference

Every amenity moment is an opportunity to reflect your brand’s values. Explore the ADA Cosmetics range or speak to our team about a free trial today and experience the world-class amenities for yourself.