Global Connections, Local Focus: Curating Guest Journeys Beyond the Expected
Image credit: 1 Hotel Melbourne
When visionaries like Barry Sternlicht reimagine hospitality, they create more than hotels — they create cultural landmarks. Bringing that ambition to life in a new market requires more than procurement. It demands a partner who can interpret the vision, align diverse stakeholders, and ensure every guest touchpoint reflects both brand standards and local authenticity.
This is where Swisstrade excels.
For nearly three decades, Swisstrade has built its reputation not as a supplier, but as a trusted project partner. Its role extends far beyond delivery of product: Swisstrade curates experiences, balances complex objectives, and ensures that design integrity, operational needs and sustainability commitments are met without compromise.
Image credit: St. Ali Coffee
A Global Brand Meets Local Expertise
When 1 Hotel chose Melbourne for its first Australian property, the challenge was to deliver a globally recognised brand experience while embedding a strong sense of place. Swisstrade brought the two worlds together — interpreting international expectations and translating them into outcomes that resonated locally.
That meant connecting the project with Melbourne’s creative spirit. St. Ali Coffee, roasted just two kilometres from site, became part of the in-room experience, while Jemmervale Designs transformed reclaimed timber from the original building into bespoke guest-facing features. These collaborations ensured the hotel reflected its community while staying true to the brand’s sustainable luxury ethos.
Image Credit: Jemmervale Designs, Custom DJ Booth created for 1 Hotel Melbourne
Sustainability Woven Into Design
Sustainability is not a talking point but a foundation. From reclaimed materials integrated into public areas to refillable amenities and ethical sourcing, Swisstrade helped ensure that every detail contributed to 1 Hotel’s benchmark commitment to conscious luxury.
“At 1 Hotel Melbourne, every guest journey is carefully curated, not improvised. That is the difference a true project partner makes.”
Swisstrade doesn’t compete on catalogues or lowest-price procurement. It competes on vision, execution, and the ability to deliver what others cannot: the seamless fusion of global ambition with local soul. And crucially, it does so by being by your side from the start — aligning stakeholders, curating partnerships, and ensuring every detail contributes to a timeless guest journey. For hotel projects that aspire to elevate beyond the expected, the path is clear.