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Partners in Creativity

Featured in HM Magazine February 2024 Issue

W Sydney Pre-Opening General Manager, Craig Seaward, reflects on the hotel’s OS&E journey with Swisstrade. 

W Hotel Sydney Pool - Swisstrade Project

The development of W Sydney was an extensive journey. Now with the doors open, what is the sense of achievement like?

It has been an exhilarating and unconventional journey, echoing the innovative spirit of the building itself. Under the global spotlight, the challenges and creative endeavours have made it a truly unique experience and the sense of achievement is overwhelming. Witnessing the culmination of hard work and pushing boundaries has brought immense pride. W Sydney is not just a physical space but a testament to creativity and perseverance. The project’s success is a reminder that embracing the unconventional can lead to remarkable outcomes, serving as inspiration for future endeavours. 

Describe the importance of having the right partners by your side for such a high-profile project?

Collaborating with experienced and visionary partners is crucial in navigating the complexities of design, construction, and brand representation. The synergy between our team and our partners ensures a seamless blend of creativity and expertise, allowing us to bring the bold vision of the W brand to life. Their commitment and proficiency not only contribute to the successful execution of the project but also play a pivotal role in maintaining the high standards expected from a globally recognised brand, ultimately enhancing the overall success and impact of the venture.

W Hotel Sydney Guest Room - Swisstrade Projects

Reflecting on your experience with Swisstrade during the OS&E journey and procurement process, what qualities and capabilities did you value?

We deeply value Swisstrade’s exemplary sourcing and procurement capabilities as well as their wealth of experience brought into the OS&E journey. Swisstrade demonstrated an unparalleled commitment to precision and attention to detail, ensuring that every aspect of the procurement aligns seamlessly with our vision for the project. Their ability to source high-quality products while adhering to our budgetary considerations showcased their expertise in navigating the intricacies of the hospitality industry.

Moreover, Swisstrade’s efficiency in managing timelines and their dedication to meeting deadlines were instrumental in the smooth execution of the OS&E procurement strategy. Their collaborative approach and transparent communication fostered a strong partnership, making them a valuable asset in achieving the elevated standards we sought for our project. 

What advice would you give to stakeholders about to embark on an OS&E journey?

My advice is to engage early in the planning process, allowing more time than you’d initially think may be required. Having an experienced, knowledgeable, and well-connected specialist by your side can make a significant difference in navigating the complexities of budgeting, sourcing, design and procurement, ensuring a seamless and efficient journey. Early engagement, ample time allocation, and the right expertise will not only streamline the OS&E selection process but also contribute to the overall success of your project.

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